1995 marked the turning point for TEIN. Deregulation created a favorable environment in which cars on the street were allowed to have suspension replacements or modifications. Demands for TEIN products suddenly increased. TEIN became the leader of this new 'customize' culture, where people wanted originality in their cars. TEIN, started with only 2 people, has kept growing and is now listed on the stock market, with total sales in the billions of Yen. Their vision is to provide high quality suspension products to the world. "We are confident in the era of globalization that we can overcome any international boundaries as a 'made-in-Japan' brand." Even upon expanding their views into the world, they stand firm in their own convictions even from the beginning, as a suspension specialty manufacturer. "Now the company is stable in various aspects, but we cannot afford to be inattentive. Because, we are yet to master the 'perfect' suspension..." Ichino and Fujimoto talk in chorus. Their presence, looking straight ahead into the future, is just as that of rallyists driving and foreseeing the various changes of the course. "In a simple phrase, TEIN's ideal shock absorber is something that excites and thrills customers. Customers' demands are not that easy to meet at any age. So, there can be NO goal for TEIN." A rally car, carrying enormous dreams entitled, TEIN, continues on its winning ways, driven by Ichino and Fujimoto.
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